Sunday, September 2, 2012

PRESENTING: THE SOFT FALL 2012 CAPSULE COLLECTION DESIGNED EXCLUSIVELY FOR MYHABIT Girls and Boys Fall/Holiday Collection Launching October 2012 (Giveaway)

Soft Clothing for All Children is excited to unveil it's new Fall 2012 Collection for Boys and Girls, designed exclusively for and in collaboration with MyHabit, Amazon's new Fashion and Lifestyle website. The collection will launch on starting October 5th, and is a limited edition collection. This is the brands 3rd exclusive collection designed for MyHabit.
The Soft Fall Collection colors and hand-drawn prints were inspired by the rich forest and mountain landscapes of Switzerland. The print and color names take you from crystal blue mountain lakes to the top of the Matterhorn: Lake Geneva Teal, Swiss Quartz, Rolling Hill Repeat, Bernese Night Blue, Yodel Neon Yellow, Alpine Gold and Snowcap White, to name a few. The style silhouettes are both classic and 60's inspired and range from Quilted Mountain Coats, Fisherman Sweaters, and Empire Waist Dresses, to playful styles such as Mini Skirts, Car Coats, and tromp l'oiel graphic printed long sleeve tees.
 Here is a sneak peak at the upcoming Fall Collection:

"We are thrilled to launch our third exclusive collection for MyHabit. Comprehensive comfort is always our top priority, so this collection has all the benefits our customers expect: flat seaming, soft bio-washed organic cotton, water-based prints and no tags, zippers or itchy embellishments. We wanted to work with a rich but subtle color palette that mixes and matches perfectly, and hand drawn prints that are sophisticated but ultimately playful and all about the world of children. For our photoshoot, we went and collected real logs from the forest, and we hand cut and dyed leaves made from canvas. There is a real organic feel to this collection and we can't wait to launch it!"
- Jessica Ralli, Founder/Design Director


Enter to win a $25 gift certificate to Soft's online store.  You can use this certificate towards a purchase of their current collection, or wait until the Fall Collection launches on October 5th. Either way, you are bound to find an outfit that both you and your child will love.  To enter, please complete the entries on the Rafflecopter form below.  Good luck!

a Rafflecopter giveaway

About Soft
Many children are extra-sensitive to the texture and feel of clothing. Soft® is the first line of inclusive clothing designed with the needs of all children in mind, including those with sensory sensitivity, a common symptom of Autism, Sensory Processing Disorder, ADHD and many Developmental Disabilities. Soft® provides extra comfort with their use of flat seaming, 100% of the softest combed cotton, wide collars, encased elastic waistbands, printed labels (tagless) and more. Soft is based in Brooklyn, New York and designed by Jessica Ralli, a Special Educator, and Suzy Kogen Friedman, a mom and caring family member to a child with Autism, both of whom share a common goal to design clothing that can enhance a child's social skills, sensory organization and concentration by addressing unique sensory needs but without sacrificing personal style and self expression.
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Disclosure: I was excited to have the opportunity to work with One Media Squared and Soft, in spreading the word about Soft's upcoming Fall Collection.  As a thank you, I was given a gift card to use in the online store.  The views above are mine and mine alone.


  1. I'm Margot Core on Pinterest, follow me back! (

    Just a note: The Rafflecopter calls me 'Margot' since it is accessing my facebook where I am 'Margot Core'; the Rafflecopter connects to this email: annazed10 (at) yahoo (dot) com

  2. I like the Lace Shift Dress because it's pretty and purple. kristiedonelson(at)gmail(dot)com Thank you.

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