Thursday, March 15, 2012

Breakthrough Technology Changes Laundry for Good: The Cleaning Power of Tide®, Now in the Palm of Your Hand

Breakthrough Technology Changes Laundry for Good: The Cleaning Power of Tide®, Now in the Palm of Your Hand 

In a world where innovation and technology are constantly changing the way we live, one facet of daily life has remained relatively untouched for more than five decades. Since the introduction of liquid laundry detergent in the 1980’s, there has not been a fundamental shift in how people do laundry. Procter & Gamble is determined to change that with the introduction of new Tide® Pods™. 

Tide Pods are a multi-dimensional laundry detergent that looks different than any other liquid or unit dose detergent in the market today. The unit dose detergent features three chambers especially designed to brighten, fight stains and clean. Tide Pods also feature a best-in-class film that dissolves and works effectively in all water temperatures. 

Tide Pods are also designed for easy use in any type of washer. Place a pac into the drum of a front or top-loading washing machine before the items to be washed and experience the great clean you expect from Tide without the need to measure, pour or clean up messy spills. As with all laundry products, Tide Pods packages should be kept closed and stored out of reach from children and away from pets and food. Also, because the breakthrough film technology is designed to start dissolving in even the smallest amount of water, pacs should always be handled with dry hands. 

The development of Tide Pods took 8 years, with 75 technical resources dedicated to the project over time, 6,000 consumers involved in research and over 450 packaging and product sketches. Thanks to a number of science and technology breakthroughs, Procter & Gamble scientists were able to develop a product that would save people time and simplify the laundry routine. 

Procter & Gamble scientists focused on three areas to create Tide Pods:
  • Get Small: One small pac delivers accurate dosage and consistent results. Tide Pods are compacted to use less water than traditional detergents, and feature a formula that is only 10% water. The Tide Pods packages weigh approximately 50% less than comparable packages of liquid detergent – making them much easier to carry and store.
  • Get Multi: Tide Pods’ new, patented three chamber design helps to separate such ingredients as hard water modifiers, stain fighters, perfume and whitener so that they remain stable and potent and mix only in the wash water. This allows Tide Pods to deliver a deep-down clean in a range of conditions.
  • Get Cold: A growing number of Americans are washing in cold water. In fact, 40% of people do their laundry in cold water most of the time. In response to this, Tide Pods are made with a new, best in class film that dissolves and works effectively in all water temperatures – even those that are nearly freezing.

My Thoughts:

As a mom of two girls under the age of two, I spend a portion of my days doing their laundry.  I can't believe how much laundry these little ones produce, from dirty outfits to burp clothes and bibs.  So, when they (usually) go down for a noon time nap, I put on the first load of laundry for the day.  I always wanted a big house, but now with two kids, I wonder why, as I have to gather up dirty laundry from the three floors of the house, and then do the laundry, which is located on the first floor.  When I have finally gathered up everything to be washed, I am winded, or not in the mood to do laundry.  And, don't get me started on the mess my husband makes when he pours the detergent all over the laundry, and then returns the sticky cup to the top of the dryer, only to leak all over the place.  So, in addition to cleaning up after the girls all day, I find myself cleaning up the laundry room after my husband uses it.  Not fun!

But, I don't have to worry about messy cleanups anymore, thanks to Tide Pods.  You simply have to drop one of these pods filled with pre-measured detergent into the wash, fill it with your laundry and then choose your load setting and water temperature.  These pods works with small, medium and large loads, as well as with cold, warm or hot water.  And, unlike other pods on the market, these actual dissolve entirely, not leaving behind residual debris on our clothes, or in the machine.

I have been using these Tide Pods for the past two days and love them.  Who knew one little pod could make a mom's life so much easier?  Instead of trying to measure out the right amount of detergent, making sure you are using the proper detergent for the water setting, one pod is all you need.  Gone are the days, where I ran out of detergent and needed to go into the basement to get another bottle from the pantry.  And, these are so tiny, that I can take them on vacation with me, or to the local laundromat, when I need to use a front loading washer to clean the comforters.  

I am loving the ease of use and convenience of the Tide Pods, and will continue to buy these from now on.  I don't know why, but now I look forward to doing the laundry and dropping one of these pods in the wash.  In less than a minute, I have my load of laundry on, with no messy cleanup!!

Want a FREE Sample?:

Click here to sign up and receive a FREE SAMPLE of Tide Pods, thanks to Proctor and Gamble.  Allow 4-6 weeks for sample to arrive.  Act fast, as this offer is for a limited time! 

---BUY NOW---

Tide Pods are now available at your local grocery store, as well as through online retailers like  Tide Pods are available in three scents: Spring Meadow, Ocean Mist, and Mystic Forest. 

About Tide®
For over 60 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide with Bleach Alternative, Tide Stain Release, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at

About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. 

Disclosure: I was sent a sample from the vendor in order to write up an honest review.  The views above are mine and mine alone.

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