Monday, March 5, 2012

Numi Organic Tea Introduces New Artisanal Pu∙erh Tea Blends

Five unique blends help expand this revolutionary new tea category

Numi Organic Tea, the world’s first company to offer a complete line of Pu∙erh (poo-air) teas for the national US Market, is introducing five new exotic Pu∙erh blends to their already remarkable line of organic tea.

This March 2012 the Pu∙erh collection, which already includes Emperor’s and Chocolate teas, will expand to include five unique, new flavors:  Coconut, Cardamom, Basil Mint, Jasmine and Ginger. 
Pu∙erh is an ancient healing tea picked from 500-year-old organic wild tea trees in Yunnan, China.  Unlike traditional teas, Pu∙erh undergoes a unique 60-day fermentation process resulting in a bold flavor with hints of malt and an abundance of healthy antioxidants.  Pu∙erh can be compressed into bricks and aged, like fine wine, for months, years or even decades.  This increases its value, health benefits and premium taste.  In addition, studies in China and France show that Pu∙erh can also reduce cholesterol, improve digestion and metabolism, and can aid and support healthy weight loss.  As more and more consumers discover Pu∙erh teas and their excellent health benefits, the word is spreading.  To see Pu∙erh discussed on the Dr. Oz Show, go to  

According to Dr. Melina Jampolis, board certified physician nutrition specialist, “Pu∙erh tea is an excellent addition to any healthy diet, whether your goal is weight loss, weight maintenance or optimal health.”

The new blends include:
Coconut Pu∙erh: Real coconut pieces and a hint of vanilla bean make for a delicious, rich and smooth treat
Cardamom Pu∙erh: Sultry cardamom blends perfectly with Puerh to create an intriguing and exotic tea
Basil Mint Pu∙erh: Herbaceous and distinct, this infusion makes for a smooth yet vibrant blend
Jasmine Pu∙erh: A beautiful and balanced floral touch to deep earthy flavors
Ginger Pu∙erh: Zesty notes of real ginger and rich Puerh make for a bold cup of tea  

Each blend offers delicate and sophisticated flavors, all while maintaining the incredible health benefits of Puerh.  The unique flavor profiles were created by Numi co-founder and head “flavor alchemist” Ahmed Rahim, who often feels inspired to develop new blends that will awaken and inspire the American palate.

“From our inception Numi has strived to be the most innovative brand in the tea industry,” says Ahmed Rahim, co-founder and CEO of Numi Organic Tea.  “We introduced Rooibos, Honeybush, Flowering Tea™ and most recently a full line of Pu∙erh teas to the U.S. market. In order to produce a high-quality cup of tea our tea’m travels the globe to find the most delicious and exotic organic teas and herbs.  These five new blends speak to our innovation and make for a truly unique tea experience.”

All of Numi’s tea blends are 100% organic and pure-tasting because each blend is made with premium, full-leaf tea and real fruit, herbs, and spices (not fragrances or perfumes).  Numi was also recently named the largest importer of Fair Trade Certified teas in the United States.
The new Numi Pu∙erh teas will be sold for an SRP of $7.99-$9.99.  They will be available online at March 2012. 

My Thoughts:

I was sent samples of the New Artisanal Pu∙erh Tea Blends to sample.  Even though I enjoyed each of the five new blends, my favorites were the Ginger Pu∙erh and Basil Mint Pu∙erh blends.  I loved how after drinking a cup of Basil Mint Pu∙erh, my mouth felt fresh and clean feeling.  Usually when you drink teas and coffees, you need to brush to freshen your breath.  I was also surprised at how energized I felt after drinking each flavor.  As for the Ginger Pu∙erh, this tea helped in soothing an upset stomach, as I usually suck on ginger candy when I am having stomach problems.  

As my cup of teas were steeping, I loved the fresh aromas coming from the cup.  The bold scents of mint, ginger and cardamom shined through.  While making the coconut tea, the scent that was coming off the cup reminded me of summertime and warmer weather. Overall, I love drinking teas, and usually have a preference for green teas.  But, wanted to check out these new flavors, which contain antioxidants, and are healthy for you.  I will definitely be buying for of these teas, the next time I go food shopping.
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Numi Organic Tea blends premium organic teas and herbs with only 100 percent real ingredients, allowing Nature to speak for itself.  As a pioneering, quadruple-bottom line company (people, planet, product, profit), Numi sources directly from fair labor gardens that guarantee a livable wage and better opportunities for farmers and their families. Numi is a company committed to reducing its impact on the planet through ecologically responsible choices in sourcing, production and recycled and non-GMO packaging.

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