Monday, October 13, 2014

Children and Adult Eczema Sufferers Are Finding Relief with AVEENO® Eczema Therapy Collection #AveenoEczemaTherapy #MC #Sponsored

Disclosure: I participated in an Influencer Activation Program on behalf of Influence-Central for #AveenoEczemaTherapy. I received a sample to facilitate my review and a thank you item for participating.


"Clinically proven to help relieve the itch and irritation of eczema while improving the condition of skin"

Did you know that October is National Eczema Awareness Month?  With so many people suffering from eczema (approximately 30 million people in the U.S. suffer from eczema[1]), is it hard to find someone in your home, or close to you that doesn't battle with this chronic skin disorder, that results in intense itching and overall discomfort.  Eczema can come at any age, and when a flare up starts, all you want is relief - fast!

I have shared in past blog and social media posts how my youngest, Bella, has eczema.  She was diagnosed right before she turned two years of age. 

"Eczema is among the top five skin conditions for babies 0 to 36 months with 10% to 20% of all infants experiencing some kind of eczema[1]"

I was told that kids under 5 years old who usually develop eczema have a better chance of outgrowing it as they get older.  I am sure hoping this is the case with Bella, as I hate to see her having to deal with flare ups, which usually occur when she is sick with a cold, agitated or stressed over something, when she was teething, or during seasonal and weather changes.  This past summer was extremely tough for her, as she would wear shorts or light clothing, and when playing outside with Savannah, grasses and things would come in contact with her skin and cause an irritation and then flare with her eczema.  My poor baby seems to have gotten my delicate skin, as well as a growing list of allergies to outdoor allergens like trees, grasses, pollen, etc., as well as indoor ones (dust mites to name just one).  Certain foods also seem to aggravate her eczema including tomatoes and juices from fruit.  And, once she starts scratching, it is hard for her to stop. :-(

But, thanks to the line of  AVEENO® Eczema Therapy products, many designed especially for children, I can offer relief to Bella when she is having an eczema flare up, without needing to read for prescription medicines.  

"The AVEENO® Brand, known for harnessing the power of ACTIVE NATURALS® ingredients, presents the AVEENO® Eczema Therapy Collection. Developed with leading dermatologists and awarded the National Eczema Association Seal of Acceptance for providing gentle, superior ingredients to soothe skin with eczema. These soothing products utilize the best ingredients in nature to care for the four symptoms of eczema – itch, roughness, dryness, irritation – and when used as a regimen help break the cycle of irritated skin."

Because she has dark Latin skin, I was advised to only use the prescription medicine when she was experiencing a bad flare and only sparingly, as it could bleach her skin.  Once I heard this, I didn't want to take this chance of damaging her skin, so I have been seeking out and trying different over the counter eczema products.  Of all the products we have tried since learning Bella has eczema, I have found the AVEENO® Eczema Therapy products to offer the fastest and best relief, to her delicate skin.

As part of the National Eczema Awareness Month, the folks at AVEENO® sent the following two products from their AVEENO® Eczema Therapy Collection, which feature ACTIVE NATURALS® Colloidal Oatmeal.

·         Contains the following ingredients:
o   ACTIVE NATURALS® Colloidal Oatmeal  – relieves dry, itchy, irritated skin due to eczema
o   Humectants –  attract and retain moisture
o   Ceramide –  an essential lipid, helps replenish and maintain the skin’s protective barrier
o   Panthenol  –  helps prevent the recurrence of extra dry skin
o   Clinically shown to help relieve baby’s eczematous skin by helping to reduce itching and minor skin irritation
o    Steroid-free and fragrance-free
o    Pediatrician recommended
  • Suggested Retail Price: $8.99 for 5 oz. tube, $10.99 for 7.3 oz. tube
  • Available: on and at food, drug and mass merchandisers nationwide

·         Combines finely milled, ACTIVE NATURALS® Colloidal Oatmeal with moisturizers to soothe and naturally cleanse without soap
·         Clinically proven to significantly reduce skin dryness
·         Leaves baby's skin softer, smoother and relieved of the irritation associated with dry skin
·         Clinically shown to be gentle to baby’s sensitive skin
·         Hypoallergenic, fragrance-free and tear-free
·         Pediatrician recommended
  • Suggested Retail Price: $5.76 for box of 5 packets / 3.75 oz
  • Available: on and at food, drug and mass merchandisers nationwide

I was already familiar with and have been using the AVEENO® BABY ECZEMA THERAPY SOOTHING BATH TREATMENT. One of the things doctors and friends and family with children who have eczema told me in the beginning was how important giving oatmeal bath to your child for relief from the itching and flare ups. So, as soon as I start to notice Bella scratching her prone eczema spots -- her elbows, knees, wrists and creases in her arms, I quickly get her into the tub for a 10-15 minute soak, before taking her out, tapping her dry and then applying AVEENO® BABY ECZEMA THERAPY MOISTURIZING CREAM.  If I catch a flare early on, and start using the AVEENO® Eczema Therapy products I make a point to always have on hand, her eczema flare are not as bad, and don't last as long.

In addition to the two AVEENO products I was sent to try with Bella, these other wonderful products that feature ACTIVE NATURALS® Colloidal Oatmeal ("the #1 natural ingredient most recommended by dermatologist to effectively relieve the itch associated with minor skin irritations including eczema") are perfect for kids and adults with eczema:

·         Formulated with ACTIVE NATURALS® Colloidal Oatmeal, a long recognized ingredient to relieve itching and soothe and moisturize skin

·         Disperses in bathwater to create a milky bath that soothes as it naturally cleanses while treating itchy, dry or irritated skin
·         Unlike some sprays and creams, this soothing treatment also gently cleanses and moisturizes for soft, smooth and healthy looking skin
·         Dermatologist recommended, Steroid-free, Fragrance-free
·         Suggested retail price: $3.99 for three 1.5 oz. packets
Available: and at national  food, drug and mass merchandisers

·         Contains the following ingredients:
o        ACTIVE NATURALS® Colloidal Oatmeal – intensely moisturizes, relieves dry, itchy, irritated skin due to eczema and helps prevent its recurrence
o        Ceramide – helps replenish and maintain the skin’s protective barrier
o        Humectants – attract and retain moisture
o        Panthenol  –  helps prevent the recurrence of extra dry skin
·         Shown to improve 4 symptoms of eczema - Itch, redness, dryness, irritation - in just 4 weeks
·         Dermatologist recommended, Steroid-free, Fragrance-free
·         Suggested retail price: $7.99 for 5 oz. tube & $13.99 for 7.3 oz. tube
·         Available: and at national food, drug and mass merchandisers

·         In a three-week clinical study:
o        90% of participants reported signs and symptoms of eczema, i.e. itchiness and discomfort, were alleviated
o        97% of participants reported dryness, roughness and irritation were alleviated
o        93% of participants reported visible improvements in overall appearance of hands in just 1 week
o        90% of participants reported that the product is effective at providing immediate relief
·         This breakthrough cream contains the following ingredients:
o        ACTIVE NATURALS® Colloidal Oatmeal – relieves dry, itchy, irritated skin due to eczema
o        Humectants – attract and retain moisture
o        Ceramide –  an essential lipid, helps replenish and maintain the skin’s protective barrier
·         Dermatologist recommended, Steroid-free, Fragrance-free, Non-greasy
·         Suggested retail price: $5.99 for 2.6 oz. tube
Available: July/August 2014 on and at national food, drug and mass merchandisers

While I wish I could take away my baby's eczema so that she can live a life free from itchy skin and flare ups, I am happy to a trusted brand that I can reach for, that will provide her relief, and help speed up the healing process, so that she can go back to being a kid and enjoying life.  If you or your child suffers from eczema and you can't seem to find a product or brand that delivers relief, why not check out the AVEENO® Eczema Therapy Collection, which feature ACTIVE NATURALS® Colloidal Oatmeal?  With products for both children (babies and older) and adults, this trusted brand is trusted by both dermatologists and parents, and the go to brand for many who suffer from eczema.  I can't stop raving it about, and recommending it when I hear a fellow mom or friend talking about how their child is suffering from eczema.  And, with the changing of the seasons and winter fast approaching (a time when many eczema suffers find themselves dealing with a flare due to dry, chapped skin), now is a great time to give AVEENO® Eczema Therapy Collection, which feature ACTIVE NATURALS® Colloidal Oatmeal products a try, and stock up so you have on hand if and when an eczema flare starts.

To learn more about eczema, visit 

And, for more information about AVEENO® Eczema Therapy 

products, visit or 


About the AVEENO® Brand:

The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. The AVEENO® Brand, a leader in ACTIVE NATURALS® technologies uses the best of nature to deliver scientifically proven results.  Most trusted by dermatologists for its natural ingredients and recommended for more than 60 years, the Brand is committed to developing breakthrough product formulations that deliver clinically proven, effective beauty care products. The AVEENO® Line includes products for face, body, baby, hair and sun protection. For more information about the AVEENO® Brand and its product offerings, visit or 'Like' us at

[1] Source: The Eczema Survival Guide, National Eczema Association for Science and Education in conjunction with Novartis Pharmaceuticals; Professional Lessons Learned Presentation; 2005 publication by Dr. Adnan Nasir title “Eczema-Free For Life”

Disclosure: I participated in an Influencer Activation Program on behalf of Influence-Central for #AveenoEczemaTherapy. I received a sample to facilitate my review and a thank you item for participating.

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