Friday, August 23, 2013


Disclosure: I was sent samples from the vendor in order to write up an honest review.  The views shared are mine and mine alone.

"Aurora World, Inc. ( recently announced the release of more than 100 new products for its mid-year catalog and builds on its continuing relationship with Hasbro with the release of 24 My Little Pony styles and four special edition RAGGEDY ANN and RAGGEDY ANDY dolls. Aurora reunites with designer Sharon Lea Larsen to bring a new generation of The Kittipillers and Puppillons™, complete with trademark sparkle wings, to market. Aurora’s educational and entertaining YooHoo & Friends brand expands with two new collections of extinct dinosaurs and endangered bugs.

“Our mid year product releases encompass new plush products that feature a variety of styles, a fresh approach to two of Hasbro’s classic brands, as well as innovative designs and attractive fabrics across the board,” says Michael Kessler, Aurora’s SVP of sales and marketing. Aurora mid-year product releases include:

My Little Pony: Four plush styles for each of six characters -- Twilight Sparkle, Pinkie Pie, Rainbow Dash, Applejack, Rarity and Fluttershy -- highlight Aurora’s new My Little Pony line based on the My Little Pony Friendship is Magic animated series, produced by Hasbro Studios and airing on the HUB Network in the US. “Our team did a great job with these elegant and stylish ponies; the line includes 24 different styles.  They look just like the animation,” says Kessler. Aurora’s innovative and completely new Pony Tail Carriers (5” x 6.5”) include a plush pony (6.5”) and both have long sculpted hair and use various fabrics (SRP: $17). Standalone plush ponies are available in two sizes (6.5” and 10”; SRP: $7 and $20 respectively) while the line also includes Aurora’s two-piece Fancy Pals™ style: a plush pony (6.5”) with personalized, matching carrier (6”); SRP: $17. 

Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at For more information, visit, email [email protected] or call 888-287-6722. "


 My Thoughts:

There has been so much buzz about the release of Aurora's new line of My Little Pony plush toys ever since their initial press release back in April of this year.  While I was a fan growing up of the show, and now how two daughters who love the new My Little Pony animated series, which airs on The Hub Networks, I had no idea there were so many adult fans who actually collect all things My Little Pony.  While my mother kept a handful of my ponies from back in the day, I ended up turning to online auctions and checking out local yard sales, to pick up more My Little Pony ponies and play sets for the girls to play with.  I ended up buying a collector's edition pony, and opened the package to give to my daughter.  It wasn't until we were out and about shopping that a woman my age stopped me and asked if I knew the pony my daughter was holding was a collector's My Little Pony toy.  After we arrived home, I checked it out online and low and beyond, this pony was a collector's edition one and worth $$$ to true pony collectors.  This search also led me to learn more about the My Little Pony brand and how successful it has been since it began decades ago.  Even though the ponies are now skinnier than the ones I used to remember and play with, the theme is still the same -- friendship! :-)

So, when I heard that Aurora was partnering was working with Hasbro to release 24 My Little Pony styles, I couldn't wait to see the product offering.  I am so grateful to the folks at Aurora, Inc. as they made my daughters' days recently, when they sent along two My Little Pony  samples from this new collection, for us to review.  The pony toys couldn't have come at a better time, as the girls and I had been battling a nasty head cold for a couple weeks, and had spent most of our days and nights laying on the couch.  When the girls saw me take the ponies out of the box, it was like they got a second wind, as they hastily walked over to me in the kitchen to take a better look.

Of the upcoming 24 My Little Pony styles, I was sent their 10 inch Applejack MLP and the Rainbow Dash version of Aurora’s two-piece Fancy Pals to review.  Savannah ended up taking the 10" My Little Pony plush, and giving the Rainbow Dash 6.5" pony with matching carrier to Arabella.  Little did Savannah know that you could take the pony out of the bag to hold and cuddle. :-)  Here are some photos I took of Savannah playing with the new My Little Pony toys from Aurora, Inc.:

Do you have a My Little Pony fan in your house?  Or, are you a My Little Pony collector/fan?  If so, you will want to pick up some of these cute My Little Pony products before they are gone.  Based on the popularity of these toys, I expect them to sell out before Christmas, or be one of the hard-to-find gifts from your child's wish list.   Don't be one of those parents/grandparents running around like crazy trying to find these plush toys for your kid.  Instead, keep an eye out at your favorite local store that carries Aurora, Inc. plush toys, as they are starting to pop up everyone.  Or, keep an eye out at the  Aurora, Inc. website, and snatch up the complete My Little Pony collection once it becomes available soon.. And, while you are there, why not check out the other new mid-season additions, including the Special Edition RAGGEDY ANN and RAGGEDY ANDY dolls, a new generation of The Kittipillers and Puppillons™, and more.

Disclosure: I was sent samples from the vendor in order to write up an honest review.  The views shared are mine and mine alone.

1 comment :

  1. They are adorable. The prices are really good too. The holidays are fast approaching and I know a couple of little girls that would fall in love with any of them. Thank you for the heads up.