Wednesday, July 25, 2012

Two New Breakthrough Brew Over Ice Beverages Now Available For Keurig Brewers (Review) 

 Sweet & Creamy Regular Iced Coffee K-Cup Pack

Vitamin Burst™ Iced Fruit Brew and Sweet & Creamy Iced Coffee Latest in Iced Beverage Offerings

Just in time for summer, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) recently announced two new innovative Brew Over Ice beverages: The Original Donut Shop™ Coffee Sweet & Creamy Iced Coffee K-Cup® packs, and the first ever iced fruit brew in a K-Cup® pack, Vitamin Burst™.

Vitamin Burst(TM), the first iced fruit brew in a K-Cup(R) pack for the Keurig(R) Single Cup Brewing system. (Photo: Business Wire)

“These new varieties are a revolutionary advancement in the choices we can offer our customers,” said Ross Fenderson, Senior Brand Manager for Brew Over Ice. “Both Sweet & Creamy Iced Coffee and Vitamin Burst varieties offer entirely new ways to enjoy your Keurig brewer.”

Delicious Icy Refreshment That Meets Your Thirst Head On
Vitamin Burst™ K-Cup® packs are a cold splash of icy refreshment that meet your thirst head on. Vitamin Burst™ K-Cup® packs contain fruit that is gently dried to retain its active ingredients, and the Keurig® brewer unlocks the fruit’s power when brewed over ice. Each 8-oz. serving of Vitamin Burst™ is naturally sweetened, caffeine-free, contains no artificial colors or flavors, and is high in antioxidant vitamin C. Vitamin Burst™ is currently available in two fruit flavors:
  • Strawberry Pomegranate: Sun-warmed strawberries are paired with sweet pomegranates to create a delicious fruit brew.
  • Acai Berry: A tasty combination of powerful super-fruit and luscious berries creates a refreshing fruit brew.
“We’re thrilled to continue expanding our beverage options beyond coffee, tea, and hot cocoa,” said Fenderson. “This innovative, first-ever iced fruit brew combats ‘water boredom’ and provides a refreshing blend of fruit flavors.”

A Touch of Sweet, A Touch of Creamy
Sweet & Creamy Iced Coffee K-Cup® packs have a splash of sweet creamer built into the specially formulated coffee blend, resulting in a perfectly brewed, creamy iced coffee in one touch. There are two delicious varieties of The Original Donut Shop™ Sweet & Creamy Iced Coffee:
  • Regular: An all-American classic iced coffee with the right splash of sweet creamer.
  • Nutty Hazelnut: The just-right roasted and toasted nutty iced coffee with a touch of sweet creamer. 

These innovative Brew Over Ice K-Cup® packs are specifically designed to brew directly over ice in a Keurig® Single Cup K-Cup® brewer. They are specially formulated to deliver a full-strength, great tasting iced beverage every time. To brew over ice with a Keurig® brewer follow these three easy steps:

1. Fill a 16-oz. plastic cup to the top with ice and place on the Keurig® brewer. Do not use glass. Put a Brew Over Ice K-Cup® pack in the brew basket.
2. Brew 6-oz. or 8-oz. for optimal flavor.
3. The ice does the rest - stir and enjoy!

My Thoughts:

Now that the hot weather is here, I get to enjoy one of my guilty pleasures -- iced coffee.  Instead of only reaching for a hot cup of coffee in the AM, now I can enjoy my coffee throughout the day.  Are you finding yourself making a pit stop to your local coffee shop in the AM or on the way back from bringing the kids to a sport or playdate?  If only it was easy to load the girls in the car -- I will be at my favorite local coffee every afternoon for a cold pick me up.  But, it usually takes an hour just to get the diaper bag ready, diapers changed, the girls dressed, and then everyone loaded in the car.  By the time I turn the car on, I am exhausted.  So, the thought of a quick trip to get an iced coffee is not on my radar at this time.  That was, until I tried the new Brew Over Ice K-Cup® packs, designed for the Keurig® Single Cup K-Cup® brewer.

My husband surprised me for my birthday last year with a Keurig® Single Cup K-Cup® brewer, after seeing how much I enjoyed using my mother's.  I found with two young children at home, it was hard to spend 10-15 minutes in the kitchen measuring and brewing a pot of coffee in the AM, or pressing my own in a French press.  And, always being on the go, I found myself only finding time to drink one cup -- usually having to reheat in the microwave throughout the morning.  So, by the late afternoon, I was always throwing out the morning's pot of coffee.

I am in love with my Keurig® Single Cup K-Cup® brewer, as I can make a cup of coffee (or even hot chocolate) whenever I want to.  And, within minutes, I am sitting (or sometimes standing), enjoying my morning jo -- all, without having to pour out a full pot by the afternoon.  So, when I heard about the new Brew Over Ice K-Cup® packs, I had to try them out.  I have tried other at-home iced coffees in the past, only to be disappointed with the flavor.  The kind folks at Green Mountain Coffee sent along a box of their Vitamin Burst Acai Berry Fruit Brew and the Original Donut Shop Sweet and Creamy Iced Coffee for me to try.  Not only was I able to try out a cup of each, but so was my mother and friends, as I brought the two boxes up to her house this past weekend, as they were having Savannah's birthday party at their house.

With the weather in the 90's, it was a great excuse to offer Iced Coffee for all :-)  No one refused a cup.  And, many came inside for seconds.  If you are familiar with the Keurig® Single Cup K-Cup® brewer, then you know how easy it is to brew a fresh cup of coffee, simply by inserting a K-Cup into the machine and choosing your cup size.  The only difference with these two Iced Coffee K-Cups was that you had to fill your cup up with ice first, before brewing the coffee.  In under 10 minutes, everyone was sitting in the backyard, sipping on iced coffee.  After polling the group, it was unanimous that everyone loved the Original Donut Shop Sweet and Creamy Iced Coffee the best.  No need to add milk or cream -- simply brew and enjoy.

As for the Vitamin Burst Acai Berry K-Cups, I enjoyed the sweet berry flavor, without the caffeine.  I have been brewing these in the afternoon, when I am looking for a sweet treat, without the caffeine rush.  I can't wait to try the Strawberry Pomegranate flavored K-Cups next.

So, if you are a fan of iced coffee, or looking to try new K-Cup for your Keurig® Single Cup K-Cup® brewer, why not give Brew Over Ice varieties and a try today?  I know you will love them! :-)  And, if coffee is not your thing, they also offer Iced Tea varieties to brew in your Keurig® Single Cup K-Cup® brewer.

---BUY NOW---

The Original Donut Shop™ Sweet & Creamy Iced Coffee ($16.49/22-count box of K-Cup® packs) and Vitamin Burst™ ($17.49/24-count box of K-Cup® packs) are available exclusively online at and

For more information, visit: or
And, don't forget to follow on Facebook and Twitter for news and special offers --
VitaminBurst Facebook, VitaminBurst Twitter, Brew Over Ice Facebook, Brew Over Ice Twitter.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR):
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.

Disclosure:  I was sent samples from Green Mountain Coffee in order to write up an honest review.  The views above are mine and mine alone.

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