Saturday, April 28, 2012

Materne’s GoGo squeeZ Unveils New Packaging Design to Showcase Fun, Active Personality (Review Coming Soon)


New Flavor AppleMango is Introduced, Along with New Packaging Look
Materne North America’s GoGo squeeZ brand, the first squeezable, re-sealable, 100 percent fruit applesauce on-the-go, is rolling out a completely new packaging design that celebrates GoGo squeeZ’s commitment to inspiring play through vibrant colors and more active fruit characters. GoGo squeeZ’s new look is being introduced in conjunction with a new flavor – AppleMango – which will join six other flavor offerings: AppleApple, AppleCinnamon, ApplePeach, AppleBanana, AppleStrawberry and the recent AppleBerry that was launched in January.

GoGo squeeZ first launched in the U.S. in 2008 at Whole Foods with natural brown packaging that reflected the brand’s 100 percent natural heritage. But as GoGo squeeZ expanded over the last four years to new retailers and thousands of households, the brand learned that the brown packaging did not represent its playful, fun spirit to new consumers. As a result, GoGo squeeZ embarked on a packaging redesign.
“As GoGo squeeZ continues to grow, we felt it was important that consumers be able to immediately recognize our squeezable applesauce on shelves as a fun, yet healthy snack,” says North American Managing Director, Meena Mansharamani. “However, we knew that if we were going to make changes, we needed GoGo squeeZ fans to help guide us.”

The redesign project kicked-off with a consumer deep-dive where the brand spent time with hand-picked brand enthusiasts – moms – to weigh in on the redesign process. Through qualitative and quantitative research, loyalist moms helped determine the right colors, look, tone and feel of the new packaging and fruit characters, which balances the fun of playtime with healthy snacking.

“We hope that everyone will enjoy our new colorful and playful look as much as we do!” adds Mansharamani. “And please stay tuned for other exciting GoGo squeeZ product announcements coming this year.”

GoGo squeeZ is available at major retailers nationwide, including Walmart, Target, Costco, Kroger, Publix, Harris Teeter and Whole Foods for a suggested retail price of $2.99 per four-pack.
GoGo squeeZ was originally founded in France where it is known as Pom’Potes. Since the brand’s U.S. expansion in 1998, Materne has sold more than 1.9 billion pouches to families around the world. Materne North America is headquartered out of New York City.

Additionally, GoGo squeeZ has a partnership with upcycling and recycling pioneer TerraCycle®, Inc. – a global company that collects post-consumer waste and turns it into community playgrounds, affordable eco-friendly products, and much more – which creates a way for families to recycle used GoGo squeeZ pouches.

About Materne’s GoGo squeeZ
GoGo squeeZ all-natural squeezable applesauce is simple, yummy fun, and it delights like a game of tag or a run through the sprinkler in the backyard. We believe in real fun foods that are easy, smart and fit into moms’ busy lives, giving them the freedom to say “yes” more often when their kids want a treat.

Since 1998, billions of Materne’s innovative pouches have been sold to families around the world to enjoy for breakfast, in lunchboxes, on the run, during errands, at games and always with a smile. It’s a happier way to get just a little bit healthier every day.

GoGo squeeZ is sold at Walmart, Target, Costco, Kroger, Publix, Harris Teeter and Whole Foods, and a growing list of other major retailers, and was recently featured on "TODAY,", and Details magazine.

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About TerraCycle
TerraCycle, Inc. is an international upcycling and recycling company that takes difficult-to-recycle packaging and turns it into affordable, innovative products. Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with more than 30 major brands in the U.S. (and in a growing number of other countries) to collect used packaging and products (Lay’s chip bags, Skittle wrappers, Capri Sun pouches, Colgate toothbrushes, etc.) that would otherwise end up in the landfill. It repurposes that waste into new innovative materials and products that are available online and through major retailers. The waste is collected through TerraCycle’s Brigade Programs, which are free fundraisers that award two points for every piece of waste collected and returned. For more information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit

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