Monday, April 4, 2011

Spotlight on Mommy -- Natascia Carr of Little Carr, LLC/Cover-Me Strap

This week I want to introduce you to Natascia Carr, creator of the Cover-Me Strap.  If you are a new mom like me, or know someone who is expecting or currently breastfeeding, you should check out Natascia's Cover-Me Strap.  What I love most about this product is that is has many uses, including nursing cover clip, bib clip, sun blocker, blanket keeper and much more.  But, before I share more about the Cover-Me Strap, I wanted to spotlight Natascia.  Below is my interview with her.  

And, on Friday, head back here to learn more about this amazing product in my Feature Friday post.  I will be offering one lucky reader a chance to win a Cover-Me Strap of their own, as well as providing a coupon code to all readers.

Name:  Natascia Carr   
Company Name/Product/Service: Little Carr, LLC / Cover-Me Strap
Company Location:  North Carolina   
Company Website:
Facebook URL:  CoverMeStrap
Twitter Handle: @ CoverMeStrap
Age of Company:  4 yrs.
Favorite Inspirational Quotes:  I have so many...really any quote that encourages a person to try something and not fear failure, because you just never know when you'll succeed.
Favorite Book: Pride and Prejudice -- Jane Austen

Tell us a little bit about yourself.  How many children do you have?  What are their ages? Your hobbies? Etc.:

I have 3 children: 9, 5, and 2.  When my first child was born, I thought I wanted to continue to be a business woman.  I had him in day care and because my husband deployed a lot, I would often have to fly my mother-in-law or my mom out to San Diego to babysit because I was working such long hours.  I continued working full-time until my middle child was 18 months, then my husband and I decided it was time to dedicate my resources to taking care of our growing family and growing my new business.  How fortunate I am that we were able to make that transition.

Briefly explain your business.  How did it come about?:

One afternoon I was nursing my daughter at a park and just couldn't manage to keep her blanket draped over my shoulder.  I  shoved the corners of her blanket under my bra straps in an attempt to lock it in place to keep us covered, but it wouldn't stay put.  I was fidgeting and my daughter was growing ever more frustrated when I thought.....why isn't there a strap to keep blankets in place? I wanted a strap that was sturdy, sporty, stylish, and would work.  After finding the hardware and hiring a seamstress to make one for me to use, I realized that there was definitely a market and moms everywhere would love the Cover-Me! 

What is a typical work day like?:

Inventory reports are due for one of our retailers every morning, so that's the first thing I do.  Then I take care of our family....pack lunches, make breakfast, get the two older children to school.  I have my phone on me at all times and check email during the morning, but I try to not really sit at the computer or fill orders while our youngest child is awake.  First he's an active 2 year old and second, one time when I filled orders for Amazon, he put his Lightening McQueen race car in one of the boxes.  Thank goodness I jiggled the box at the UPS center as I was able to retrieve the car before the order was sent.  I work during nap time and then again after the children are in bed.  Unfortunately it means that my evenings are very long and I usually work right up until I go to bed.  I wouldn't change it for the world though.  I don't have a favorite TV show because I don't watch TV, but I do enjoy my days with my children playing!

What has been a struggle while starting up your company?:

My biggest struggle is finding balance, its hard working from home, because I never feel like I really have down time.  There never seems to be a time that everything is done and I can really just sit back and relax. 

What did you do in your past work life?:

I'm a CPA

What have been some of your major successes?:

The Cover-Me was successfully patented in August 2010.  We are so excited about that! 

What have been some of your major challenges?:

My major challenges have been finding the best way to market the Cover-Me.  I fell for a few marketing scams early on that I really learned from.  Now, I really try to use social media and mom blogs to spread the word about the Cover-Me.

On those impossible days, what motivates you to keep going?:

My husband and children are my motivation every day. 

What is your balancing secret in managing a business and family?:

I'm not really sure, it seems like every day is a new balancing act!  I just try to deal with the highest priority first and take deep breaths.

What is next for your business?:

.....that's a big secret. 

Do you have any advice for other mom entrepreneurs that are starting out and struggling, or are on the fence about starting a business?:

Being a mom entrepreneur is the hardest job I've ever had.  I never really have a day off and have no idea what's on prime time TV.  However, I wouldn't change my life a bit.  I own a company that supports moms who want to breastfeed -- how awesome is that!  I'm home for my children and there isn't anything better than that!  I have had many moments where I've been ready to sell all my inventory and call it quits, but I know that nothing worthwhile in life is easy.  So pick your passions and give it your all!

No comments :

Post a Comment