"Alberto VO5®, the legendary hair care brand, recently declared August “National Anti-Frizz Month”: 31 days dedicated to helping women battle this leading barrier to looking and feeling beautiful during the stickiest time of the year – and for many, all year long.
How much sway can frizz have over a day? In a nationwide poll conducted this sweltering July, 87 percent of women surveyed said they deal with the problem of frizzy hair. Nearly 75 percent of women polled said they scrutinize weather forecasts to plan their daily frizz-fighting routines. Almost 60 percent said frizz is their number one dreaded hair malfunction. Among the other frizzy findings:
· 51% of respondents report experiencing frizzy hair more than four times per week
· 92% of women use products to manage their frizz, most often with
shampoo/conditioner and/or an anti-frizz cream
shampoo/conditioner and/or an anti-frizz cream
· 25% of women have stayed at home due to a bad hair day
· 27% of women struggle with frizzy hair more when their hair is long rather than short
“As our survey affirmed, if every hair type has a common enemy, it is frizz. Managing frizz can add so much time to our morning routines,” said Nina Riley, VP of Marketing for Alberto VO5. “The heritage of Alberto VO5 hair care products is helping women look and feel their beautiful best during even the toughest conditions, at a price everyone can afford. That heritage inspired our new Salon Series line of shampoos, conditioners, treatments and styling products, which all play a role in taming humidity and other hair’s enemies with five essential vitamins and eleven revitalizing oils. As we like to say, it’s beauty for all, and frizz for none!”
To mark the inaugural National Anti-Frizz Month, Alberto VO5 is running a sweepstakes on Twitter from August 12 – August 16, allowing Alberto VO5 brand followers the chance to win free Salon Series products by re-tweeting certain facts about frizz.
On August 15th, Alberto VO5 will also be launching a sweepstakes on the Alberto VO5 brand website and Facebook page where consumers who vote on their favorite “terrible frizzy hair” story have the chance to win up to $5,000 in cash and VO5 Salon Series products. "
VO5 Salon Series products have a unique blend of five essential vitamins and eleven revitalizing oils that provide professional results from roots to ends. The full line includes:
· Hot Oil Therapy Moisturizing Treatment: The “Original” Hot Oil Treatment, with a 5-vitamin and protein rich formula, soothes your scalp and senses while moisturizing and conditioning hair from roots to ends, helping to restore shine, strength and silky softness.
· Smooth + Sleek Shampoo and Conditioner: Formulated with a unique smoothing complex that helps manage unruly hair, this shampoo and conditioner duo helps eliminate frizz, pronto!
· Color Shield + Radiance Shampoo and Conditioner: With its protective formula, this shampoo and conditioner lock in color and shine while enhancing hair’s radiance. UV filter protect color from fading and keep hair healthy, beautiful and lustrous.
· Hydrate + Nourish Shampoo and Conditioner: with nutritive plant oils this shampoo and conditioner adds replenishing moisture and healthy luster to hair.
· Full Body + Shine Shampoo and Conditioner: With coconut oil and conditioning agents this shampoo and conditioner weightlessly coats and plumps each hair strand, delivering a visible boost.
· Anti-Frizz & Shine Styling Cream: Enriched with five vitamins and 11 revitalizing oils, this lightweight cream helps prep hair for the rigors of styling by nourishing hair, reducing frizz and boosting shine.
· Simply Stunning Leave-In Conditioner: This all-in-one leave-in miracle conditioner is the secret weapon for smoother styling and manageability for all hair types. Its vitamin-enriched formula saturates hair with moisture, helps protect it from heat, and strengthens it against split ends.
For more information on Alberto VO5 Salon Series products, please visit www.vo5haircare.com or www.Facebook.com/VO5.
One thing that I miss since becoming a mom is being able to go to the hair salon whenever I want for a trim or coloring appointment. Now, I am lucky if I find the time to shower in a given day! :-) One of the things that I loved most about getting my hair done was being pampered with all the amazing hair care products my salon used when washing and styling my hair. But, because I can't make it to the salon on a whim, I have to find hair care products that I can use at home that offer up the same results.
After trying out a handful of products (some a little expensive), I have found that the line of Alberto VO5 Salon Series products works great with my hair. There have been a few occasions my husband asked if I had my parents down to watch the girls, so that I could run to the salon, as my hair looked like it used to back in the day -- before kids. :-) When I told him that I was using Alberto VO5 Salon Series, he didn't believe that at-home hair care products could produce such amazing results. My hair was silky smooth, and have volume to it -- without any frizz! I even found him sneaking my Alberto VO5 shampoo and conditioner in the AM, to wash and condition his hair.
The true test for these so-called frizz control products was during the two recent heat waves we had here in New England. With a week worth of 90 degree weather, my hair would be frizz city, standing up on all ends, and just unmanageable. But, each morning, after using the Alberto VO5 Smooth + Sleek Shampoo and Conditioner products, my hair looked like it was styled at a salon, and remained that way all day long. After long, crazy days with the girls, I couldn't believe it when I would look in the mirror and see my hair staying in one place. I couldn't find one fly away. And, there was no frizz to be found. While I have always loved Alberto VO5 products, it was these recent heat wave tests that proved that this hair care brand does what it says it is supposed to do on the bottle -- provide frizz control.
I ended up throwing out all the other shampoos, conditioners and styling products, and filled the bathrooms with the Alberto VO5 Salon Series line. Now, each morning when my husband and I rush to shower before the girls get up, we can both enjoy these "flawless frizz control" hair care products, which are trusted by many. And, for those who share hair care products, you will love the line of Alberto VO5 Salon Series products, as they work on both straight and curly hair or all hair types, depending on the product. I love this, as I don't have to pick up different shampoos, conditioners and styling products for my straight hair and my husband's curly. How it that for convenience! :-)
So, take charge of your hair and pick up a sampling of Alberto VO5 Salon Series products today, and say good-bye to frizzy hair for good!
Alberto VO5’s new Salon Series are available at your favorite local retailer -- with most products under $4.00 each. :-)
Thanks to the folks at High Ridge Brands, they are offering one lucky reader the chance to win an Alberto VO5 Salon Series prize pack, which will include the following products:
- Simply Stunning Leave-In Conditioner
- Anti-Frizz & Shine Styling Cream
- Smooth + Sleek Shampoo
- Smooth + Sleek Conditioner
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About High Ridge BrandsHeadquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the U.S. and Puerto Rico, Rave® hair care products globally, as well as the Zest® and Coast ® personal cleansing brands in the U.S. and Canada. For more information, please visit www.highridgebrands.com
Disclosure: I was sent samples from the vendor in order to write up an honest review. The views shared are mine and mine alone.