Yankee Candle is Sizzling and Popping This Year with New Man Candles II Collection
"The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Two new fragrances, MMM, Bacon! and Movie Night™, join Man Town™, First Down™ and Riding Mower™. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their “man town,” whether that is the den, the basement or even the garage. These limited edition fragrances will be available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.
MMM, Bacon! and Movie Night™ are now part of one of the most successful launches in the brand’s history. Over 10% of Retail sales were contributed to Man Candles during the period of time they were in store after the launch and the line was covered in more than 400 media outlets in just two weeks. The brand also experienced a 167% increase in unique visitors to its website over the same timeframe the previous year, with a 222% increase of new visitors. Yankee Candle is hoping to build on this success with the addition of two distinctive and beloved scents, bacon and buttered popcorn.
“The novelty of the original Man Candles collection proved to be a huge hit with our consumers, so it was important to incorporate additional fun fragrances for this Father’s Day,” said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. “Based on feedback from last year’s record-breaking launch, these new scents were a must-have for the collection, especially with bacon poised to be this season’s hot trend. Who doesn’t love the smell of bacon?”
LIMITED EDITION MAN CANDLES
– Mouth-watering fragrances and the fresh scent of the outdoors will brighten any man cave.
Price: $2.99 MSRP – $27.99 MSRP ($27.99 MSRP – Large Jar; $17.99 MSRP – Tumbler; $2.99 – Novelty Car Jar®).
TWO NEW FRAGRANCES:
– The undeniably mouth-watering aroma of sizzling hickory smoked bacon.
– It doesn’t matter what’s playing … the enticing aroma of hot, freshly buttered popcorn is the feature attraction.
THREE RETURNING FRAGRANCES:
First Down™ — This combination of orange, patchouli, vetiver and leather is as exciting as game day.
Riding Mower™ — Hot sun. Cool breeze. And the intensely summery scent of freshly cut grass.
Man Town™ — Escape to the man cave with this masculine blend of spices, woods and musk.
To build on the excitement around the return of Man Candles the company is running a series of social media contests beginning immediately that will run through June. The contests help consumers celebrate the new scents and honor Dad for Father’s Day:
- Man Candles Match Game (5/13 – 6/16): Consumers will be able to play in a matching game on a Facebook tab on Yankee Candle’s fan page. The images will change weekly, and fans who play the game and successfully match all cards will receive a coupon for $5 off one Man Candle online; plus, one randomly selected winner each week will win a set of the Man Candles Collection. Fans can play the game as many times as they like; the $5 off offer can’t be combined with any other offer and is only allowed on one candle per order.
- Famous Dads (6/3 – 6/16): Yankee Candle is asking its Facebook and Twitter fans to share what makes their dad, husband, uncle, or brother famous along with the hashtag [#dadwantsbacon]. On Instagram, entrants will be encouraged to upload a photo of their dad that illustrates what makes him special. One winner from each platform (chosen at random) will win candle(s) from the Man Candles Collection.
Get a sneak peek at new, mouth-watering MMM, Bacon! and Movie Night™ with our “Man Candles Collection” video. To learn more about Yankee Candle’s limited edition Man Candles collection, visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle, #MMMBacon)."
You would have thought that I was playing an April's Fools Day joke on my husband the other night, by the disappointed look on his face. As he came up the stairs into the kitchen area, he began to smell the aroma of crispy bacon, and thought I was doing "Breakfast for Dinner." I don't know about you, but growing up, my mother would serve us "Breakfast for Dinner" on occasion. My brothers and I loved these meals, as she would make either french toast or eggs, bacon and toast, along with fresh squeezed OJ. This was true comfort food to me, and these two meals remain two of my favorite comfort foods, next to grilled cheese or homemade mac and cheese. It wasn't until I got older and moved out on my own, that my mom told me she would serve up "Breakfast for Dinner" when she was pressed for time and needed to get a meal on the table at dinner time. She knew that we loved these dishes and would eat them, without fuss. Come on, who doesn't love eggs, bacon and toast, with a glass of fresh squeezed OJ? :-)
So, when my husband walked into the kitchen looking for a plate of crispy bacon, he was disappointed to find a chicken and rice meal on the stove cooling off. At first, he though his nose was playing tricks on him, until he saw the large Yankee Candle lit on the counter. He walked over to it and had to do a double take, as he never imagined to see a bacon candle. Leave it to Yankee Candle to offer this and other unique candle scents! Last year, I surprised both my husband and father with candles from the "Man Collection" for the holidays, which including "Man Town" and "Riding Mower, which they both enjoyed! My husband said he didn't have a favorite Yankee Candle scent until he smelled the MMM, Bacon! candle the other night! :-) Like me, when I first started burning the candle, my husband couldn't believe how good this candle smelled. Even though I love bacon, I don't think I would have personally bought a bacon candle to burn at home. But, I was sent this new scent from the folks at The Yankee Candle Company to review, and was curious to see firsthand how much it smelled like bacon.
The MMM, Bacon! candle is one of two new scents The Yankee Candle Company has added to their popular limited edition Man Candles collection, with the other being "Movie Night," which smells like fresh popped butter popcorn. Mmm, I am getting hungry just thinking about this other candle scent, and have it on my list to get my father, who loves movie theater popcorn, for part of his Father's Day gift. :-)
Although my husband was disappointed the other night, that I wasn't serving "Breakfast for Dinner,"he couldn't get enough of the bacon candle, and continued to burn it long into the evening. And, just last night when he got home from work, the first thing he did after greeting the girls and I, was go over and light the candle and take a sniff of the hickory smoked bacon scent, and smile! :-)
So, instead of surprising your dad or husband with another tie or gift he can't find a use for, why not give him either the MMM, Bacon! candle, or one of the other popular "Man Candles" from The Yankee Candle Company, this Father's Day? At first, he will probably scratch his head and wonder why The Yankee Candle Company decided to come out with a bacon scented candle. But, once he begins to burn the candle, he will see why it is bound to become an instant favorite of so many men, and bacon lovers! Like I said, my husband, is hooked...and I know your husband and/or father will be, too! :-)
One lucky reader will win a large jar of mouth watering MMM, Bacon!, thanks to the folks at The Yankee Candle Company. To enter, please complete the entries on the Rafflecopter form below. Good luck!
a Rafflecopter giveaway
About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of Company owned and operated retail stores (557 Yankee Candle Stores located in 46 states and 1 province in Canada as of March 30, 2013), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,100 store locations and distributors covering a combined 56 countries.
Disclosure: I was sent a sample from the vendor in order to write up an honest review. The views shared are mine and mine alone.