Bazooka Candy Brands Joins Forces with DreamWorks on a Massive Cross-Promotional Program for Hit Franchise How to Train Your Dragon 2
Bazooka Candy Brands, in collaboration with DreamWorks Animation, has introduce a limited edition candy line, along with a multi-platform merchandising program to support How To Train Your Dragon 2 release, now in theaters nationwide.
"How to Train Your Dragon 2 is the DreamWorks Animation sequel to the wildly popular 3D-CG animated feature, How to Train Your Dragon, starring Jay Baruchel as Hiccup and Gerard Butler as Stoick the Vast. With a worldwide box office total of nearly $500 million, How to Train Your Dragon is one of DreamWorks Animation's most critically acclaimed films of all time. The highly anticipated sequel How to Train Your Dragon 2 opens in theaters on June 13 in the US.
To celebrate the release of this soon to be box office hit, Bazooka Candy has released a limited edition Dragon Berry tie-in flavor and themed wrapping for Bazooka Candy Brands’ top-selling candies – Jumbo Push Pop®, Juicy Drop Pop®, Baby Bottle Pop® and Ring Pop®. Eye-catching How to Train Your Dragon 2 merchandisers, featuring dragon-themed graphics, as well as the limited edition candy are available in retail outlets nationwide.
“How to Train Your Dragon 2 is set to be one of the biggest movie events of the summer, and the limited edition line will provide fans with another opportunity to enjoy this big animation debut beyond the theater,” said Anthony Trani, Vice President, Marketing, Bazooka Candy Brands. “We believe our collaboration with DreamWorks Animation for this release is a perfect fit as the fun characters and storyline fully resonate with the entertaining nature of our candy portfolio.”
To support its retail initiatives, Bazooka Candy Brands has created an original television campaign and developed an interactive How to Train Your Dragon 2online experience, featuring original dragon games and activities at Candymania.com during the promotional campaign. At the height of the online campaign isDragon Racers: The Dragon Berry Dash, the multi-level racing game that puts kids in the drivers’ seat, as Hiccup and Toothless (best friend and dragon) race against the clock to rescue the other dragons of Berk. Dragon Racers: The Dragon Berry Dash ties directly into the plot of the movie, giving gamers the chance to virtually interact with their favorite characters and Bazooka Candy Brands. Beginning June 4, The Topps Company, Inc. is also releasing limited edition trading cards; each pack contains a special code that gives players an edge in the exciting race."
Don't forget to follow the official How to Train Your Dragon 2 Facebook page at www.facebook.com/
HowToTrainYourDragon and Twitter @DWAnimation, where you can view additional footage from the film and even more online content, as well as share your thoughts on this amazing sequel.
The kind folks at Bazooka Candy Brands kindly offered to send two (2) readers) a fun How to Train Your Dragon Candy prize pack to enjoy. To enter, please complete the entries on the Rafflecopter form below. Good luck!
About Bazooka Candy Brands
Bazooka Candy Brands is a division of the Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop Pop® and of course, Bazooka® bubblegum. For additional information, visit www.candymania.com.
About How to Train Your Dragon 2
How to Train Your Dragon 2 is the DreamWorks Animation sequel to the wildly popular 3D-CG animated feature How to Train Your Dragon, which was nominated for two Academy Awards and ranks as the 10th highest grossing film of 2010 – earning nearly $500 million worldwide. This summer, soar to new heights with Hiccup and Toothless in How to Train Your Dragon 2.
Written and directed by Dean DeBlois, and loosely based on the British book series of the same name by Cressida Cowell – How to Train Your Dragon 2 features the return of Jay Baruchel, Gerard Butler, Craig Ferguson, America Ferrera, Jonah Hill, Christopher Mintz-Plasse, T.J. Miller and Kristen Wiig with the addition of Kit Harrington, Cate Blanchett and Djimon Hounsou. www.howtotrainyourdragon.com