The Long-Awaited Sequel to The Elf on the Shelf® Sensation,
The Elf on the Shelf®: A Birthday Tradition,
Launches This Season
Publisher Donating $1 from Every Birthday Book Sale to
charity: water—an International Non-Profit Organization
That Provides Clean Water to Communities in Under-Developed Countries
"This season, the creators of the bestselling holiday tradition, The Elf on the Shelf®, released the first sequel to the original title since the launch of the brand in 2005. In this highly anticipated release, Santa grants special permission to the scout elves to visit their families to celebrate children’s birthdays. He also allows the elves to introduce a timeless North Pole birthday tradition to the festivities—a tradition celebrated by North Pole elves for thousands of years. The Elf on the Shelf®: A Birthday Tradition, by Carol V. Aebersold and Chanda A. Bell with illustrations by Coë Steinwart hit the streets on October 22, 2013 (Creatively Classic Activities and Books/CCA and B; ISBN 978-0-9843651-9-7; $19.95).
“Our consumer research confirmed what we already knew,” says Christa Pitts, co-CEO of CCA and B. “After Christmas, a child’s birthday is the #1 most requested time for an elf to visit. We’re so happy that Santa agreed to let us share this special tradition with the families who have embraced The Elf on the Shelf.” With this next chapter in the brand, The Elf on the Shelf® stretches outside of the holiday season for the first time, giving children one more day on the calendar to enjoy a visit from their elves.
Included in The Elf on the Shelf®: A Birthday Tradition is a special Claus Couture Collection® birthday outfit for the elf to wear to the celebration.
Also included is special stationery for families to invite their elves to the party. Written in the same signature rhyming style as the original title, the book also features whimsical watercolor illustrations by Coë Steinwart.
This year, $1 from every copy sold of The Elf on the Shelf®: A Birthday Tradition will be donated to the non-profit organization charity: water. “Clean water is fundamental to family wellness,” says Pitts, “and women and children bear the greatest cost of this global crisis. We’re proud to be able to be part of this powerful initiative.” For more information, please visit: www.charitywater.org.
Where has the time gone? I can't believe we just celebrated Arabella's 2nd birthday last week. To me, she still is the "baby" in the house. Every time we address the girls, we find ourselves calling Savannah by her name, but then adding "and the baby." But, she is no longer the baby, as you can see in the photos we took of her the morning of her birthday, when Elfie surprised her with a chocolate cupcake he baked and frosted especially for her. :-)
Does your family have an adoptive elf that visits during the holidays, from the bestselling holiday tradition, The Elf on the Shelf®. I was so excited when I head the bestselling holiday tradition, The Elf on the Shelf" was coming out with a birthday edition. While my girls are still small, I picked up The Elf on the Shelf when it first came out in 2005. At the time, I thought it was a cute idea and fun new tradition to share with my nieces and nephew. Never in my wildest dreams would I have imagined there would be such a demand craze for this cute little elf and The Elf on the Shelf book. I am guessing the creators of this holiday tradition thought the same.
Now, you can Google "Elf on the Shelf" and find products like advent calendar, outfits for your family elf to wear, games and more. And, don't get me started on the "Elf on the Shelf" Pinterest boards that are out there. It blows my mind at how creative people get when hiding their elf each morning. With toddlers, I don't have the free time or mind sent to go all out like some parents, but I have started my own idea collection with photos for when I find myself with more free time down the road, as they get older.
While I had adopted a scout elf for my nieces and nephew, and kept one at my house for when they would come to visit and I would have to hide "Fred" during the holidays, it wasn't until last year that I introduced the girls to our special elf sent from Santa, to help keep an eye on the girls. This year, Savannah is really getting into the whole holiday tradition, and has loved trying to find "Elfie" these past couple of weeks, when I hid him in anticipation of Bella's 2nd birthday.
Each and every morning the girls would get up and run through the house trying to find Elfie. One day he was on the bookshelf, reading a book, while the next he was finishing a bowl of cereal before the girls got up. The girls got a kick of their Elf on the Shelf friend and how he was dressed in a festive birthday outfit, complete with party hat. And, the day before Bella's birthday, the girls found him in the pantry next to a box of chocolate cupcakes and tub of frosting. :-) Savannah kept telling me that Elfie didn't know how to bake, and wondered who would be making the chocolate cupcakes. I told her that maybe Mrs. Claus would help out, or that Elfie may surprise us, and like to help out baking in the kitchen. So, they were in for a treat when they woke on Bella's birthday to find Elfie waiting for Bella in her highchair with a cupcake, made especially for her. :-)
The look on Bella's face was priceless, as was her smile, which went from ear to ear. She toted Elfie around all day. And, when I asked what her to make a birthday wish, she said she hoped that Elfie would stay around for more birthdays. :-) I guess we have a new birthday tradition in our family that included our Elf on the Shelf friend, Elfie. And, in just a couple of weeks after a mini-vacation back to the North Pole, Elfie will be back to keep an eye on the girls and help them count down to Christmas and Santa's arrival.
If you and your family are fans of the Elf on the Shelf, or you are looking for a fun new birthday tradition to start with your children, you will want to check out the new The Elf on the Shelf®: A Birthday Tradition, which is now available for adoption here: http://www.elfontheshelf.com/.
Disclosure: I was sent a sample from the vendor in order to write up an honest review. All views shared are mine and mine alone.