OUIDAD DEBUTS ON BROADWAY
Curl Experts Partner with The Musical Annie to Offer Young Fans
Show-Stopping Curls & Fun
"The renowned Curl Experts at Ouidad are excited to announce a creative new partnership with Annie on Broadway. As one of the most beloved musicals of all time, Annie shares Ouidad’s overall core message to “be yourself.” With Ouidad’s line of specialized products formulated to embrace one’s naturally curly hair, the partnership is as natural as Annie and Sandy’s.
Featuring the "It's the Curly Life for Us" sweepstakes, the brand invites all fans to enter to win a trip to New York City to see Annie on Broadway and have a curl makeover with a friend at the Ouidad flagship salon. To see the curl makeover that Annie’s pint-sized Broadway stars, Tyrah Skye Odoms and Taylor Richardson, received, and to enter the sweepstakes, enter on the Ouidad Facebook page or the link below:
Additionally, now through February 28, 2013, curly kids can visit the Ouidad New York City flagship salon for a KRLY Kids haircut ($75 special rate), styling lesson and complimentary gift bag. To book a consultation, please call 212-888-3288 and mention “The Annie Promotion.”
Ouidad New York Flagship Salon
37 West 57th Street, 4th Floor (between 5th and 6th Avenues)
New York, NY 10019
Ouidad KRLY Kids Collection
Say goodbye to tears and tangles with Ouidad's exclusive line of products created to gently cleanse, condition and style children’s curly hair."
Extremely gentle, moisturizing and easy to use collection includes:
o No Time for Tears Shampoo
- A gentle formula designed to cleanse curly hair without the tears
- Proteins and amino acids create luxurious curls
- $12.00, 8.5 oz.
o No More Knots 2 in 1 Conditioner
- Detangling rinse and leave in conditioner helps prevent split ends and doubles as a leave in moisture treatment
- Leaves a great slip in curls so a comb will glide right through
- $14.00, 8.5 oz.
o Pump N’ Go Styling Spray Gel
- Easy spray on application is perfect for quick styling on the go
- Special wheat proteins define curls and protect against humidity with a soft hold
- $15.00, 8.5 oz.
Under the direction of three time Tony Award® winner James Lapine, Annie, the classic musical is back on Broadway in an unforgettable performance book. The beloved book and score by Tony Award® winners Thomas Meehan, Charles Strouse and Martin Charnin remain the same, with new choreography provided by Tony Award® winner Andy Blankenbuehler.
After years of working with curly hair in her exclusive salons, Ouidad developed a line of products specifically formulated for the unique needs of curly hair. Ouidad products deliver a lifetime of gorgeous curls by focusing on the building blocks of healthy hair, not just on the aesthetic, short term effects. All Ouidad products are gentle, deeply moisturizing and are guaranteed to help get hair into its healthiest condition. The formulations are lightweight and water soluble leaving hair free of residue or product build up.